Here are the top reasons for sellers to work with a REALTOR®:
Paperwork - REALTORS® can help you wade through the cumbersome and often complicated paperwork that goes hand-in-hand with any real estate transaction, making sure the proper forms are filled out correctly and on time.
Technology - REALTORS® can tap into the latest technologies serving the housing industry today. This includes Web sites and multiple listing services, as well as market reports detailing crucial data, such as pricing trends; time on the market; and historical sales activity in your neighborhood.
Local knowledge – REALTORS® have the ability to provide the “on the ground” perspective that is not available from the Web. They know their market and have first-hand knowledge about a neighborhood's amenities and services, such as schools, zoning laws, and tax rates. There’s also a good chance they’ve been in the other houses for sale in the area.
Negotiation - Selling a home calls for solid negotiating skill. A REALTOR® can assist with the critical negotiations included in every real estate transaction, and help sellers to work with buyers to finalize the many details that comprise a final purchase agreement.
Representation - As a seller, your REALTOR®'s role may include negotiating a sale price, such as so-called "buyer incentives" that help with a buyer's closing costs or other expenses. Your REALTOR® also can help you determine what, if any repairs you may be responsible for, if requested by the buyer, and negotiate deadlines for their completion.
Pricing - If you're selling a home, a REALTOR® can save you time and money by tapping into market data, reports and local knowledge to help you determine a realistic selling price; screening potential buyers; and managing appointments for showings.
Closing Support - A REALTOR® can provide objective support during the closing process, ensuring both seller and buyer have received the proper documentation for successfully completing a sale transaction and coordinating a final property walk-through.
What's Different About a REALTOR® - Not everyone who sells real estate is a REALTOR®. Possessing a real estate license does not afford instant REALTOR® status--a distinction of which you need to be aware. A REALTOR® in Massachusetts is a member of National Association of REALTORS®, the Massachusetts Association of REALTORS® and a local Association of REALTORS®. By being a member, a REALTOR® subscribes to a strict Code of Ethics, pledges to provide fair treatment for all parties involved, protect the right of individuals to own property, and keep abreast of changes in real estate practice through continuing education and interaction with other professionals.
REALTORS® also are committed to higher levels of education and professional development; many REALTORS® have earned professional designations or specialty certifications requiring intensive study. For example, REALTORS® who have obtained the Certified Buyer Representative and Certified Residential Specialist designations have been trained in all aspects of serving as buyers' and sellers' representatives in real estate transactions.